For this project briefed by London design agency Brand Opus, the goal was to create a spirit rooted in a specific place while also considering the culture/geography/ background of the location.
Ciclo Estivo is an alcohol company that produced limoncello based in Sorrento, Amalfi Coast in Italy. The name ‘Ciclo Estivo’ means ‘summer loop’ in Italian. It also reflects our brand’s concept which is about evoking the feeling of summer. The brand invites all of you to get in the happiness, refreshment, and relaxation of this continuous summer loop with our limoncello!
The name of the brand wants to capture that essence in a limoncello that is fresh and perfect for sipping on a summer day. Ciclo Estivo sources our lemons exclusively from Sorrento, where they have an unique flavour thanks to the warm, coastal climate.
Limoncello Ice Lollies Kit
Let’s cool off with limoncello ice lolly! The ingredients are simply limoncello, lemon juice, water, sugar! With ice lolly kit, you can easily make this summery treat. The kit provides lovely ice lolly moulds which include the lemon logo embossed on it.
Hashtag campaign
An IG hashtag #CoolOffWithCicloEstivo campaign is designed for pormotion. People can share their homemade Ciclo Estivo ice lollies on Instagram. By using our hashtag, you have a chance to be featured on the brand's IG pages!
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